The Personal Brand Company
The Leader's Edge - Susan Hodgkinson Using Personal Branding to Drive Performance and Profit. Proprietary, pragmatic and purposeful, The Personal Brand Company's services are the essence of the new employer-employee contract. CEOs, managers and individual contributors use them to get results, keeping themselves-and their businesses-competitive, powerful and profitable. Susan Hodgkinson
Our purpose is to enable every individual and team in your organization to own a powerful brand. When this is true, your business will own the most powerful brand in its market, and you will have superior performance and profitability. Strong personal and leadership brands are an outcome—their owners have succeeded in identifying their unique strengths and abilities and matched those against existing and emergent market needs.

Everyone has a brand at work. Your boss, your colleagues, your directs, you. And just like the strongest product and corporate brands, strong personal brands are not an accident. They are the ongoing result of intelligent brand management--a close relationship with the market, a clear definition of the value proposition and how to evolve it, and the deliberate and strategic management of awareness levels with those in positions of power and influence.

The Personal Brand Company, founded in 1994, has a results-based, distinguished
track record helping professionals at all levels, in organizations of all kinds, build strong personal and leadership brands. more>
What's New?
Susan Hodgkinson Receives 2nd Top Coaches Award
The Personal Brand Company’s Founder and Principal, Susan Hodgkinson, has just been named a Top 10 Coach by Women’s Business for the second time.
The Personal Brand Company Announces Alliance with Veritude
Personal Brand Company Principal Susan Hodgkinson and Veritude’s Jim McCoy have announced their alliance. In this agreement, Veritude, a Fidelity Investments Company, will offer Managing Your Leadership Brand® and Managing Your Personal Brand® Workshops and Coaching as part of its service offerings.
Contact us Today. 781-934-2240 The Leader's Edge - Using Personal Branding to Drive Performance and Profit
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